Excerpt for B2B Marketing How To Guide – Personalised Video – YouTube

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Stuart McLean, Creative Director at Positive Image, discusses some of the reasons why B2B marketers have been slow to adopt Personalised Video

Sourced through Scoop.it from: www.youtube.com

An interesting point of view about personalized video in B2B. In this video Stuart McLean, Creative Director at Positive Image, explains why B2B marketers are not embracing personalized video :

  • Marketer are not confortable with the nurturing process of the customers in the sales journey
  • Customized video is a novelty thing and they think it is not appropriate for serious B2B communication.
  • Budget issue

See on Scoop.it – Video as content marketing tool

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1 novembre 2015 By